42 Crosby Street

SoHo, New York City

42 Crosby Street

SoHo, New York City

Pre-Development

CORE sourced and sold the site off-market and presented the developer with a vision of the highest and best use. Advised on the concept and ultimate execution of a private boutique, full service condominium designed by Selldorf Architects with private parking in a forward thinking building that evoked the history of cast iron architecture.

Marketing

A comprehensive suite of marketing material was created with video, CGI, renderings and press messaging.

Sales

Worked closely with Selldorf Architects to create a finished model apartment and sales environment in the building prior to completion. A high touch individual experience with personalized presentation specific to the client was created before, during, and after the sales experience.

Results

1 million

PRESS hits created

#1

luxury building in NoHo created from an empty site