42 Crosby Street
SoHo, New York City
42 Crosby Street
SoHo, New York City
Pre-Development
CORE sourced and sold the site off-market and presented the developer with a vision of the highest and best use. Advised on the concept and ultimate execution of a private boutique, full service condominium designed by Selldorf Architects with private parking in a forward thinking building that evoked the history of cast iron architecture.
Marketing
A comprehensive suite of marketing material was created with video, CGI, renderings and press messaging.
Sales
Worked closely with Selldorf Architects to create a finished model apartment and sales environment in the building prior to completion. A high touch individual experience with personalized presentation specific to the client was created before, during, and after the sales experience.
Results
1 million
PRESS hits created
#1
luxury building in NoHo created from an empty site