We Create.

We Brand.

We Sell.

A firm focusing on the pre-development,
marketing and sales of residential real estate.

Our mission is to help developers create enviable real estate
that out-performs the market.

We Create.

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We Create.

We determine the smartest unit mix, facade design and amenity selection for the building.
We recommend the best-suited architects and interior designers for each project.
We advise on brand partners, building management consultants, as well as amenity and service providers.
We collaborate with the architect and developer to create the overall design - from floor plans to finishes - that maximize price per square foot while incorporating the buyer’s most sought-after details.

We Brand.

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We Brand.

We guide the selection of the creative branding and marketing partners – as well as public relations agencies, renderers, stagers and event producers – to create the best team for the brand.
We develop the identity, visual elements, marketing collateral, advertising, interactive and promotional materials that will resonate with the buyers and speak to the community at large. It is a massive undertaking that will often make or break a project.
We establish and manage realistic, customized marketing and sales budgets for the term of the project. The key word is realistic- we are extremely innovative when it comes to allocating spending to maximize exposure.
We oversee the press outreach, capitalize on smart social media and advertising strategies, and create events that all support the overall brand of the building allowing us to best reach our buyers.

We Sell.

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We Sell.

We create the best on-brand sales encounter possible.
We start with finding the ideal location, making recommendations on model residences, and overseeing the staging and presentation of the units.
We hire and train knowledgeable real estate professionals.
Sell building to completion.
CORE New Development is a global firm based in New York City. Our focus is on creating beautiful work and pioneering new ideas that shape the future of real estate. We are passionate about the work and we are fortunate to do it with the industry’s best.

Angelo Gordon

Ashe + Leandro

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Workshop APD