The Flynn

Chelsea, New York City

The Flynn

Chelsea, New York City


Prior to closing of the site, CORE worked on concept and feasibility of the site as a residential development. Collaborated on unit mix, floorplans, amenities, architecture, interior finishes and configuration of the building.


Created a fictitious character that evoked the spirit of the project who resonated with the buyer and became a spokesman for the project across multi media formats including film for local movie theaters, social media campaign, interactive events, website, on-set and gallery experiences.


Staffed the sales center with Chelsea’s top producing team and sold 100% of available apartments.


66% sold

in 90 days


PSF blended average


Appointments from movie initiative