141 Fifth Avenue

Flatiron, New York City

141 Fifth Avenue

Flatiron, New York City

Pre Development

Sold the building and structured a deal to segment the property into retail, commercial and residential. Worked closely with the development team to create 38 one-of-a-kind residences.

Marketing

Generated the first of its kind CGI-generated visuals for real estate. Created a non-traditional, organic campaign that incorporated unique site signage and press with no advertising.

Sales

Sold 100% of the building at record prices in the face of 2008’s challenging economic market.

Results

100%

Sold

2000+

Highest per square foot sale average at the time.

$0

Spent on traditional advertising.