141 Fifth Avenue
Flatiron, New York City
141 Fifth Avenue
Flatiron, New York City
Pre Development
Sold the building and structured a deal to segment the property into retail, commercial and residential. Worked closely with the development team to create 38 one-of-a-kind residences.
Marketing
Generated the first of its kind CGI-generated visuals for real estate. Created a non-traditional, organic campaign that incorporated unique site signage and press with no advertising.
Sales
Sold 100% of the building at record prices in the face of 2008’s challenging economic market.
Results
100%
Sold
2000+
Highest per square foot sale average at the time.
$0
Spent on traditional advertising.