Pre-Development

Conceptualized and created the first product of its kind with efficient units, including “smart” rooms and an amenity component that embraced the lifestyle of the buyer and integrated it into the property. Co-branded all the amenity spaces with value added partnerships.

Marketing

Created a new brand that gave life to of one of Manhattan”s oldest neighborhoods “Rose Hill” by honoring the legacy of an existing iconic American brand “Rockefeller”. Created a campaign encompassing social media, off-site sales center, collateral material, and extensive press.

Sales

Trained and staffed the sales team to sell out of a unique sales experience off-site.

Results

Currently selling