520 West Chelsea
West Chelsea, New York City
520 West Chelsea
West Chelsea, New York City
Pre-Development
Collaborated with Selldorf Architects to design the first luxury condo building on the High Line.
Marketing
Created a message through the press, website, brochures, and advertising to educate the buyer about a pioneering neighborhood and the future of the High Line.
Sales
Designed and opened the first of its kind sales gallery experience and innovated a new off-site solution to selling a project off plan.
Results
First
Luxury development on the High Line
West Chelsea
Named the neighborhood
100%
Sold out at record prices