520 West Chelsea

West Chelsea, New York City

520 West Chelsea

West Chelsea, New York City

Pre-Development

Collaborated with Selldorf Architects to design the first luxury condo building on the High Line.

Marketing

Created a message through the press, website, brochures, and advertising to educate the buyer about a pioneering neighborhood and the future of the High Line.

Sales

Designed and opened the first of its kind sales gallery experience and innovated a new off-site solution to selling a project off plan.

Results

First

Luxury development on the High Line

West Chelsea

Named the neighborhood

100%

Sold out at record prices