224 Mulberry

Nolita, New York City

224 Mulberry

Nolita, New York City

Pre-Development

Inherited the building once it was already being marketed by another firm.

Marketing

CORE repositioned the project as the finest luxury building in a micro neighborhood of NoHo. Created new photography, model apartment, and generated press for the building, block and neighborhood.

Sales

Staffed sales with a top producing agent until 100% of the building was sold.

Results

$3400 PSF

Blended price achieved per ft

Pioneered

A new luxury residential neighborhood

$0

Amount spent on advertising