224 Mulberry
Nolita, New York City
224 Mulberry
Nolita, New York City
Pre-Development
Inherited the building once it was already being marketed by another firm.
Marketing
CORE repositioned the project as the finest luxury building in a micro neighborhood of NoHo. Created new photography, model apartment, and generated press for the building, block and neighborhood.
Sales
Staffed sales with a top producing agent until 100% of the building was sold.
Results
$3400 PSF
Blended price achieved per ft
Pioneered
A new luxury residential neighborhood
$0
Amount spent on advertising