15 Renwick

Hudson Square, New York City

15 Renwick

Hudson Square, New York City

Pre-Development

Prior to closing of the site, CORE worked on the concept and feasibility of the site as a residential development. Collaborated on unit mix, floorplans, amenities, architecture, interior finishes, and configuration of the building.

Marketing

Inspired by historic Hudson Square and the street’s namesake, James Renwick, we created an unexpected and memorable campaign—a brew of history, culture, design, and a hefty dose of imagination.

Sales

Collaborated with ODA Architecture and the Italian luxury brand, Baxter, to create a beautiful, branded sales environment adjacent to the site to showcase the building and sold 100% of available apartments.

Results

Hudson Square

Transformed former artist enclave into luxury address

43,482,447

Media impressions

66% sold

in 90 days