15 Renwick
Hudson Square, New York City
15 Renwick
Hudson Square, New York City
Pre-Development
Prior to closing of the site, CORE worked on the concept and feasibility of the site as a residential development. Collaborated on unit mix, floorplans, amenities, architecture, interior finishes, and configuration of the building.
Marketing
Inspired by historic Hudson Square and the street’s namesake, James Renwick, we created an unexpected and memorable campaign—a brew of history, culture, design, and a hefty dose of imagination.
Sales
Collaborated with ODA Architecture and the Italian luxury brand, Baxter, to create a beautiful, branded sales environment adjacent to the site to showcase the building and sold 100% of available apartments.
Results
Hudson Square
Transformed former artist enclave into luxury address
43,482,447
Media impressions
66% sold
in 90 days